(UPDATE: Here's my review of the entire collection, with all the swatches together.)
I got the Feel collection in the mail yesterday. I rarely buy full collections, but I was totally drawn into this one by the promo picture. I do not regret my purchase, each color is lovely! First I'll show you Zoya Kristen, which is a slightly blue-tinged pale gray creme.
The formula for this color, and this whole collection, is simultaneously impressive and frustrating. I'm super impressed that it only took two coats to get full coverage and opacity. This is pretty rare for such pale colors. The texture is chalky and tricky to work with, but still a major improvement over pastel colors that came out a couple years ago. Only two coats! I don't think I've ever encountered a pastel that worked in less than three coats before. So that's a big plus.
The first time I applied this color, I found it irritating and difficult to keep the surface smooth. I decided to try again a few hours later, and for whatever reason it seemed pretty easy that time. The first time I applied this color the brush seemed so small and skinny, and I couldn't for the life of me find the wider side of it. The second time the brush still seemed too small but I was able to make it fan out better. I think most of the application issues would be easily solved by Zoya adopting a nicer brush. If it just had a few more bristles, and was a tiny bit flatter, I think I would love the brand even more.